Motor Launches EV Navigator in New York and New Jersey

September 19, 2024

Today, Motor launched EV Navigator, a 24/7 concierge service that eases the EV ownership journey in New York and New Jersey. By partnering with auto dealerships, EV Navigator provides customers with the confidence they need to make the switch to an electric vehicle.

As part of the launch in New York and New Jersey, Motor is collaborating with Orange and Rockland Utilities and Con Edison to engage local auto dealerships in helping EV buyers enroll in programs that help them earn cash incentives and save on charging. In New York, SmartCharge New York allows customers to earn cash incentives for off-peak charging. In New Jersey, Charger Ready makes it more affordable to install a Level 2 charger at home. Through this collaboration, Motor will work with customers at the dealership to promote the programs and ensure customers take the necessary steps to sign up and realize their benefits.

“Our mission at Orange & Rockland Utilities is to ensure that all first-time and existing EV owners are provided with every possible resource to effectively operate their electric vehicles. By collaborating with Motor and their EV Navigator service, we are now giving our customers another incredible tool that connects them even faster to our successful incentive programs,” said Andrew Farrell, director of O&R E-Mobility.

EV Navigator is currently available through select dealership partners in Indianapolis, throughout Vermont, and now New York and New Jersey, EV Navigator is a personalized ownership support service set to revolutionize the EV ownership experience. Whether customers are purchasing their first EV, or are more experienced EV drivers, EV Navigator simplifies the process by facilitating home charger installations and offering expert guidance on electric driving.

A recent study by Cox Automotive indicates that 45% of consumers in the market for a vehicle within the next 12 months are considering an EV purchase.

Through a user-friendly texting platform, EV Navigator offers customers a “Smart EV Friend” to provide personalized assistance and information to overcome the early learning curve of EV ownership. From onboarding sessions and locating nearby charging stations to navigating utility programs and creating customized road trip plans, EV Navigator equips drivers with the knowledge and resources to embrace electric mobility confidently.

Motor partners with local auto dealerships to provide this service to their EV buyers. EV Navigator boosts EV sales for dealerships by giving customers the confidence they need to make the transition to driving electric. For dealerships, the service ensures exceptional long-term satisfaction for customers, making sure they continue to love their vehicle long after they have driven it home.

“Our mission is to empower consumers to make the switch to electric vehicles seamlessly,” says Bryan Birsic, CEO at Motor. “In partnership with dealerships, EV Navigator serves as a trusted companion, or ‘smart EV friend’ throughout the EV ownership journey, offering reassurance and guidance every step of the way.”

As the demand for electric vehicles continues to soar, Motor remains at the forefront of innovation, driving the transition to a sustainable automotive future, one EV at a time.

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About Motor
Backed by a Series A investment from The AES Corporation and Mitsubishi Corporation, Motor partners with utilities to accelerate consumer adoption of electric vehicles. Motor engages customers through their utility and local dealerships to offer access to EV ownership, overcoming common barriers to adoption and ensuring both the economic and grid benefits of electrification.